AgGuide - Marketing Agricultural Products & Services
Author: NSW DPI
Publisher: NSW Agriculture
Product Id: 4747
Times are changing. Until fairly recently many farmers were simply producers with their energy focused on growing crops and producing livestock.
Selling was often just a matter of sending produce to the local sale yards or silo or contacting their stock and station agent.
Now many farmers have become marketers rather than just producers, and in the near future many more will make the fundamental shift from an on-farm focus as price-takers to a wider approach that includes price risk management and marketing. This book encourages farm managers to review and plan how they market their products and manage price risks.
It begins by looking at basic considerations such as choosing products, understanding marketing chains and gathering and using market information. It then explores market specifications, consumer expectations, quality considerations, alternative methods of selling unbranded and branded products and price risk management skills.
Gives farmers the tools to become a marketer rather than just a producer.
It details market specifications, product promotion, quality control and how to respond to consumer demands for animal welfare practices, health, food safety, environmental and ethical issues.
Table of Contents
- Chapter 1 Basic considerations
- Chapter 2 Market specifications and quality focus
- Chapter 3 Selling unbranded products
- Chapter 4 Price risk management
- Chapter 5 Marketing branded or niche products
- Chapter 6 The marketing plan - putting it all together
- Chapter 7 Further reading, support and training